I have done research looking into the people who watch thrillers, where thy watch them and how much the thriller genre make. In this post I will be looking at these areas to grasp an understanding to how my thriller will grab the widest variety of viewers so it is appealing and within their interest.
This table was produced by the BFI 2012 showing where the percentage of films have been viewed in the UK last year. It tells me that releasing our thriller online means that 2% more people are more likely to watch it than the percentage of people that would see it if we were to pay to screen it in a cinema. It also shows that a huge percentage of people would rather watch a film once or twice and not pay for it, by watching it on television rather than paying for the DVD or going to the cinema. The estimated size of the audience for online viewing was 277 million in 2011 in the UK meaning there is a vast spectrum of viewers that can watch our thriller via the Internet. We will release our film on the Internet as this seems the cheapest, widely viewed option.
This graph shows us that if we target our film to the age group of 15-34 years old then we are grabbing the attention of over half of the people that go to the cinema. It shows that if we make our thriller appealing to these age groups then the majority of people that go to the cinema will see our thriller, this is also good as we are in this age group so we can relate to them and if we make it appealing to ourselves then we have made a thriller attractive to a huge audience of people.
This table shows that two thrillers with an above average audience were in the 15-24 age group, which is the majority of our target age group, proving that thrillers are attractive to the audience we want to catch the attention of. Therefore backing up other research that we are targeting the right ages for our thriller.
These tables show the which gender preferred the top 20 films in 2011, I'm looking at thrillers so 'Black Swan','127 Hours' and 'Tinker,Tailor,Soldier,Spy' were in my interest to research. This shows that 22% more females saw Black Swan than males and interestingly 36% more males saw 127 hours in 2011. This may not seem that important into my research however it tells me whether this is by coincidence or not Black Swans lead role was female and 127 hours lead role was male and therefore appealing to the same sex as the actor. This is something I will discuss with my group while planning our thriller and is something that we will consider when choosing our actors as it seems viewers can relate to the same sex actors better then the opposite sex. The table shows that 'Tinker Tailor Soldier Spy' has an insignificant percentage difference between male and female viewers meaning to appeal to my audience it is important to get the right balance to encourage both male and female viewers. This is also interesting as the lead roles for this film were balanced between male and female actors which is also something I will consider with our actors.
This table shows how much money the thriller genre made from the amount of films released in that category in 2011. It shows that even though the thriller genre isn't making as much as other genres, there is still an audience watching them and there is still a market to producing them. It is also making a significant amount more then the lower grossing genres for example the genre below,Drama, made 9,494 but thrillers made 13,161 which is a huge leap making thrillers the lowest in the bigger grossing genres but also considerably more than those under 10,000. This has proved to me that thrillers still appeal to the population and there is a gap for more, and more money to be made from their popularity.
This table shows what socio-economic background people are from and which top 20 films they watched last year. This shows that people from an AB audience watched more thrillers that those from a DE audience. We ideally would like our thriller to appeal to both the DE and AB audience, therefore we will to cater for the needs of both. An idea to do this would to not you clever language or anything that would be hard for someone to understand, or feel uncomfortable to watch, as this could result in a loss of viewers if a scene was to complicated or hard to follow, meaning we will limit the speech to create the atmosphere. Something that may not appeal to those in the DE audience is flash backs as they can be hard to follow and understand if not explained well, we were planning on using them at first but after this we may consider cutting them or using them in a way that is appealing to both audiences.
This research has helped me to think more about the audience and to those whom I will target our thriller for. I now know how to make it appealing to the viewers through this research, all the graphs and information came from the BFI website, I also discovered interesting facts about the thriller genre and how attractive it is to the population, how much money it makes and what type of people watch films with the genre. I will use all of this information to help me and my group make the most appealing thriller for our target age group.
This table shows what socio-economic background people are from and which top 20 films they watched last year. This shows that people from an AB audience watched more thrillers that those from a DE audience. We ideally would like our thriller to appeal to both the DE and AB audience, therefore we will to cater for the needs of both. An idea to do this would to not you clever language or anything that would be hard for someone to understand, or feel uncomfortable to watch, as this could result in a loss of viewers if a scene was to complicated or hard to follow, meaning we will limit the speech to create the atmosphere. Something that may not appeal to those in the DE audience is flash backs as they can be hard to follow and understand if not explained well, we were planning on using them at first but after this we may consider cutting them or using them in a way that is appealing to both audiences.
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