- I agree that audiences do have a high level of self-determination when it comes to the nature of their response; because no two people are the same and have not had the same experiences in life therefore will not feel the same about the same image. Someones class and gender is a basic way to prove that a piece of media wont be interpreted the same way twice as it may not be understood or may not be deceived in the same way that it was intend to be. However i feel the statement that "Zombies" are not formed when looking at audiences response to media may be wrong as i feel people can easily follow the crowd when a certain image is perceived, for example something that may be found to be funny to someone would also appear to be funny to everyone else because others around wan't to 'fit' in with others in their social class.
Tuesday, 26 February 2013
Audiences and Institutions
Opening Sequence of Anna Karenina
The technical features of Anna Karenina in the opening sequence show that the theme is proven and introduced from the start for example the sound is started by the audience hearing the orchestra warm up and then it begins with typical theatre orchestral music. This theme is also recognized by sound when you can hear the 'hustle and bustle' of an audience seated waiting for the show to begin at the theatre. The editing shows that a date is given for when the play is set leaving nothing for the audience to guess with a time period for the film. It moves between close up more realistic shots to over sized movements such as ones performed by theatre actors very quickly, highlighting the play and film aspect of the movie. The film is shot very clearly with stage lighting and not natural light helping the audience to understand where the film is set. The costumes set a scene and help reiterate the date the film was set in and where, they are very bold costumes that are shown typically in plays. Within the Mise en Scene it is clear that the movements of the characters are bold and over exadurated like in a play so that the audience can see from afar what is happening.
Construction of Audience
Les Miserables
Age:
The elder generation are more likely to go and watch les miserables at the cinema because typically they are more interested in musicals that involve elder respective actors such as Hugh Jackson. Typically a film such as this would appeal to the higher social grade of AB this is indicated by very clean cut advertising with no gismos or bright colours also suggesting that they haven't tried to appeal to a young generation with adding bright contrasting colours, instead they have used a brown, white and black tonal range. The title of the film is written in gold suggesting wealth, which might appeal to the social grade AB.
Gender:
Other films of this type are attractive to a female audience, possibly because typically it is thought that men enjoy films that are exciting such as thrillers and action films. It is suggested that women are attracted to romantic comedies and musical films.
NRS Social Grade:
The NRS social grade for this film would typically appeal to an AB audience from the way it has been marketed, there was no release of an online game or anything that would particularly appeal to a DE audience. In the past films of this type such as 'The Kings Speech' and 'Black Swan have proved to be of the same social grade, from the advertising it would seem they have tried to target an AB audience by using gold fonts and stereotypical branding towards the film.
Characteristics and Values:
The characteristics of the audience of this film would be someone who enjoys music and of course musicals, or someone who may be a fan of the stage production or book of Les Miserables. It has been advertised typically for people that already know of the story behind the film and how popular of a stage show it is. The values of a typical audience member of this film may be someone who has a good moral compass and can believe where as someone without these values would struggle to understand what the film was about.
Life of Pi
Age
I feel that the Life of Pi would suit a young persons characteristics well because it involves fantasy elements typically appealing to the younger generation, however the story line seems to be some what difficult to understand and might be hard for anyone too young therefore it might also be suited to a much elder generation.
Gender
Typically with mystical and fantasy films gender would not matter as much because it is more classified with age, for example with this film a younger generation whether that's male or female. Having said that i feel that this film would appeal to a male gender better because it is found in research that males respond better to films in which the leading role is played by the same gender and as this one is, it would seem the same philosophy can be taken into consideration; also the fact that the other key element of the story line is a tiger would also appeal to a male gender because they respond better to a violent animal unlike females who might appreciate an animal such as a dolphin or a puppy.
NRS Social Grade
I would classify this film as appealing to a DE social grade because this poster shows a simple font with bold colours, attracting those in a lower social grade because it is not showing things such as the lead character living and working in the higher class which would appeal to a higher social grade as it would seem familiar.
Characteristics and Values
Someone that might enjoy this film would be an animal lover or someone that enjoys an adventure film, these are the main two that spring to mind while looking at this poster for the film. Their values would be of that they can connect to a young actor and see eye to eye with their feelings and actions.
Skyfall
Age
Typically i would say that the age group that would enjoy and benefit from this film would be an elder generation as they were brought up with the classic bond films however, the film has been re-branded for today's market reaching a broad spectrum of customers. The film is rated 12 therefore saying that it is appropriate for anyone over that age but teenagers also enjoy this as there is action and romantic plots throughout exciting younger minds and feelings.
Gender
I would say mainly that this film would appeal to a male gender as it shows a lot of action sequences and also the male protagonist is played by a good looking male making other men want to be like him and idolize him; but this works two ways as females admire his charm and good looks. Overall i feel it has been advertised for a male target audience appealing to the violent characteristics of men.
NRS Social Grade
The social grade for this film would be high because the protagonist is portrayed as being wealthy and clean cut like the higher social grade is categorized as being, meaning the audience can relate to the lead role. They can also familiarise themselves with his class and automatically feel comfortable and at one with the character.
Characteristics and Values
Someone who would typically watch this would enjoy an ending where the protagonist ends up 'winning' and the antagonist 'loosing'. Also they would have to appreciate elements of fantasy and action to enjoy the film to its highest potential.
I have come to these conclusions because i believe them myself after reading up on research to do with films and social grades, also after researching the marketing tools used for the case study i have chosen.
Age:
The elder generation are more likely to go and watch les miserables at the cinema because typically they are more interested in musicals that involve elder respective actors such as Hugh Jackson. Typically a film such as this would appeal to the higher social grade of AB this is indicated by very clean cut advertising with no gismos or bright colours also suggesting that they haven't tried to appeal to a young generation with adding bright contrasting colours, instead they have used a brown, white and black tonal range. The title of the film is written in gold suggesting wealth, which might appeal to the social grade AB.Gender:
Other films of this type are attractive to a female audience, possibly because typically it is thought that men enjoy films that are exciting such as thrillers and action films. It is suggested that women are attracted to romantic comedies and musical films.
NRS Social Grade:
The NRS social grade for this film would typically appeal to an AB audience from the way it has been marketed, there was no release of an online game or anything that would particularly appeal to a DE audience. In the past films of this type such as 'The Kings Speech' and 'Black Swan have proved to be of the same social grade, from the advertising it would seem they have tried to target an AB audience by using gold fonts and stereotypical branding towards the film.
Characteristics and Values:
The characteristics of the audience of this film would be someone who enjoys music and of course musicals, or someone who may be a fan of the stage production or book of Les Miserables. It has been advertised typically for people that already know of the story behind the film and how popular of a stage show it is. The values of a typical audience member of this film may be someone who has a good moral compass and can believe where as someone without these values would struggle to understand what the film was about.
Life of Pi
Age
I feel that the Life of Pi would suit a young persons characteristics well because it involves fantasy elements typically appealing to the younger generation, however the story line seems to be some what difficult to understand and might be hard for anyone too young therefore it might also be suited to a much elder generation.
Gender
Typically with mystical and fantasy films gender would not matter as much because it is more classified with age, for example with this film a younger generation whether that's male or female. Having said that i feel that this film would appeal to a male gender better because it is found in research that males respond better to films in which the leading role is played by the same gender and as this one is, it would seem the same philosophy can be taken into consideration; also the fact that the other key element of the story line is a tiger would also appeal to a male gender because they respond better to a violent animal unlike females who might appreciate an animal such as a dolphin or a puppy.NRS Social Grade
I would classify this film as appealing to a DE social grade because this poster shows a simple font with bold colours, attracting those in a lower social grade because it is not showing things such as the lead character living and working in the higher class which would appeal to a higher social grade as it would seem familiar.
Characteristics and Values
Someone that might enjoy this film would be an animal lover or someone that enjoys an adventure film, these are the main two that spring to mind while looking at this poster for the film. Their values would be of that they can connect to a young actor and see eye to eye with their feelings and actions.
Skyfall
Age
Typically i would say that the age group that would enjoy and benefit from this film would be an elder generation as they were brought up with the classic bond films however, the film has been re-branded for today's market reaching a broad spectrum of customers. The film is rated 12 therefore saying that it is appropriate for anyone over that age but teenagers also enjoy this as there is action and romantic plots throughout exciting younger minds and feelings.
Gender
I would say mainly that this film would appeal to a male gender as it shows a lot of action sequences and also the male protagonist is played by a good looking male making other men want to be like him and idolize him; but this works two ways as females admire his charm and good looks. Overall i feel it has been advertised for a male target audience appealing to the violent characteristics of men.
NRS Social Grade
The social grade for this film would be high because the protagonist is portrayed as being wealthy and clean cut like the higher social grade is categorized as being, meaning the audience can relate to the lead role. They can also familiarise themselves with his class and automatically feel comfortable and at one with the character.
Characteristics and Values
Someone who would typically watch this would enjoy an ending where the protagonist ends up 'winning' and the antagonist 'loosing'. Also they would have to appreciate elements of fantasy and action to enjoy the film to its highest potential.
I have come to these conclusions because i believe them myself after reading up on research to do with films and social grades, also after researching the marketing tools used for the case study i have chosen.
Monday, 11 February 2013
Definitions
Representation
Representation means something that has been constructed to look a certain way so that this act or characteristic becomes 'reality' or the 'normal' and therefore anyone or anything that is portrayed in this way is then categorised and looked at in the same way again. Representation may not always be how it is put on the screen but also how the viewer interprets it, for example male and female viewers would see a scene or act in completely different ways to one another. Indicating that it is not just how it is constructed but also how the audience sees it.
The Male Gaze
The male gaze is when an audience are to watch film that is in the perspective of a male for example women are seen as an erotic object or of a lower status of men as they walk in to the room they have power and dominance over any woman. Mulvey wrote that it was unfair that the male gaze took precedence over the female gaze, however she also argued that because of this the female and male gaze became the same thing over time because eventually women felt they were only seen in the way the male gaze suggested.
Representation means something that has been constructed to look a certain way so that this act or characteristic becomes 'reality' or the 'normal' and therefore anyone or anything that is portrayed in this way is then categorised and looked at in the same way again. Representation may not always be how it is put on the screen but also how the viewer interprets it, for example male and female viewers would see a scene or act in completely different ways to one another. Indicating that it is not just how it is constructed but also how the audience sees it.
The Male Gaze
The male gaze is when an audience are to watch film that is in the perspective of a male for example women are seen as an erotic object or of a lower status of men as they walk in to the room they have power and dominance over any woman. Mulvey wrote that it was unfair that the male gaze took precedence over the female gaze, however she also argued that because of this the female and male gaze became the same thing over time because eventually women felt they were only seen in the way the male gaze suggested.
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