Audiences and Institutions

• I agree that audiences do have a high level of self-determination when it comes to the nature of their response; because no two people are the same and have not had the same experiences in life therefore will not feel the same about the same image. Someones class and gender is a basic way to prove that a piece of media wont be interpreted the same way twice as it may not be understood or may not be deceived in the same way that it was intend to be. However i feel the statement that "Zombies" are not formed when looking at audiences response to media may be wrong as i feel people can easily follow the crowd when a certain image is perceived, for example something that may be found to be funny to someone would also appear to be funny to everyone else because others around wan't to 'fit' in with others in their social class.