They increased due to new technology, and would believe that seeing a movie in 3D would enhance their overall viewing experience, therefore more people went to the cinema to watch these 3D films because they couldn't get the same experience from watching it at home. The cinemas started to show popular television programs and big sports matches such as Wimbolden and Strictly Come Dancing increasing audience watching as the cinemas provided more. New technology seeks to enhance the overall experience for the viewer such as HD, 3D, IMAX and HFR. These technologies have helped to increase audiences throughout cinemas, as the chance for someone to see something new and of a better quality is appealing to a greater audience.
What is DFP and the VPF?
DFP- Supports small and medium sized cinema operators who seek to digitise their cinema.
VPF-A Virtual Print Fee is a fee paid by a distributor to the third party – the idea
behind it is that the distributors save money by shipping digital, rather than
35mm, prints, and so these savings are used to contribute towards the cost of
the equipment.
What may happen to those who don't use the DFP?
If cinemas don't use DFP in the future, eventually they won't be able to receive the new films. Also they won't be able to screen the new ideas such as showing popular television shows.
What problems face 'alternative' content?
It becomes too expensive because the BBFC have to go through a certification process with anything shown in the cinema which costs extra money which they won't make back.
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